Where Can You Place A Client’s Image And Video Ads?

You’ll agree with me that few individuals now argue that television has the same influence on consumers’ purchasing decisions as it formerly did. Thankfully, social media advertising has opened up new possibilities.

Increased brand awareness is one of the top marketing aims, according to the data. And many firms are now accomplishing this via compensated social media presence. This is due to the fact that consumers are using social media to research and purchase goods and services.

You can place your client’s video ad on various social media platforms, i.e., Facebook and video ad networks like BrightRoll, and image ads on visual-heavy platforms such as Pinterest and Instagram, considering the platform’s popularity among the client’s target audience.

It’s difficult to have your adverts noticed by as many people as possible on the internet. It’s more difficult to choose the most effective platform because there are so many. In this piece, I’ll talk about where you should position your clients’ picture and video adverts. Please continue reading to find out more.

Best Place To Put A Client’s Video Ad

If you want to reach a new, focused audience quickly, social media advertising has become the new standard. Advertising is available on all social media platforms. It is entirely up to you to make a decision.

Knowing which network is most popular with a client’s target audience is helpful when deciding where to place their video ads. Teens and mothers, for example, frequent TikTok and Facebook. Attempt to figure out which social media platforms work well with your client’s brand organically.

Facebook

Short, looping films that auto-play in Facebook users’ feeds to original and long 241-minute promoted videos are all available as Facebook video ad alternatives. You can also submit 360-degree videos or make video adverts that play within other videos.

Quick video ads have a greater completion rate and perform better. You can, however, make it longer if your point is interesting. In a more static news feed, videos successfully demonstrate your clients’ products or services and stand out.

With so many alternatives, having defined goals and understanding your target audience and where your video ad will reach them is crucial.

YouTube

YouTube can assist you with the following business objectives:

  • Collect leads
  • Increase brand consideration
  • Increase website traffic
  • Enhance client brand recognition and expand the company’s reach

In terms of audience, YouTube has more male users than female users and is well distributed across age groups up to 65 years old.

Skippable in-stream ads, non-skippable in-stream ads, video discovery ads, bumper ads, out-stream ads, and masthead ads are all available on YouTube.

Since Google owns YouTube, you have to get a Google AdWords to make a YouTube account ads.

Instagram

Because Instagram is owned by Facebook, it supports the same ad campaign goals as Facebook: awareness, consideration, and conversion.

It is most popular among millennials, according to the target audience. Several members of generation Z and generation X use the platform as well.

You may reach the right target demographic by developing personalized video alternatives, just like Facebook. For the main Instagram feeds and Instagram stories, you can make a video ad. Putting video advertising on IG TV also gives you a unique approach to reach out to your audience.

The video ad will appear similar to a normal Instagram post, with the exception that it will read Sponsored in the top right corner. You can include a call-to-action button in your campaign depending on your goal.

Twitter

The three objectives of Twitter ads are awareness, consideration, and conversions. A large portion of Twitter’s audience is male; over two-thirds of the advertising-addressable audience is male.

It provides brands with two options for creating Twitter ads: Allows you to set campaign ads for yourself based on your business goals and automatically promotes tweets to your specified audience.

Video Ad Network And Exchanges

Because they are the cheapest and easiest way to engage with a broad, focused audience on sites like Facebook and Twitter, social media video advertising are extremely popular.

However, there is more to video ads than social media. There are available options in. Read on to know more about them as I discuss them below.

BrightRoll

BrightRoll reaches out to its audience using Yahoo data and offers two major services: DSP programming and exchanges. It has a long list of notable clients, including L Oreal and Kellogg’s.

DSP offers you access to Yahoo user data so you may better target your audience. It may be utilized on a variety of platforms and enables for audience targeting as well as real-time campaign tracking. DSP provides high-quality inventory advertising.

BrightRoll is an excellent choice if your ideal clients utilize Yahoo on a regular basis.

YuMe

YuMe employs data-driven audience segmentation to help you reach your target demographics. It works on a variety of devices, including mobile, TV, and PC, and it employs proprietary technology to connect you with the correct audience.

One By AOL

To help marketers be more efficient with their video advertising, One By AOL focuses on powerful audience insights and simplicity. It’s connected with tens of thousands of mobile apps, giving it access to a huge audience.

One is all about assisting marketers in reaching their target audiences wherever they are, on any device. They blend AOL and Verizon data to help you better understand and reach your target audience.

DoubleClick

DoubleClick is fueled by Google’s data. It’s Google’s equivalent of BrightRoll. If your target audience utilizes Google as their primary search engine, the DoubleClick video ad network may be the best option.

It is compatible with a range of devices and platforms, including audio advertisements and mobile applications.

IndexExchange

This is a worldwide ad marketplace founded on the principle of transparency. Advertisement space is sold in real time, and buyers may see exactly what they are buying. The Telegraph, The Economist, and Business Insider are among their clients.

If you’re searching for a network that’s simple to use and doesn’t require a significant financial investment, this is a great place to start.

Best Place To Put A Client’s Image Ad

There are hundreds of marketing tactics available, but only social media advertising can deliver consistent results from day one. User data is used by social networks to deliver highly targeted adverts based on activities inside a platform.

In the discussion below, I will explore the best places you can put that can yield consistent sales for your client’s brand. Let’s get started.

Instagram Advertising

Instagram boasts over and commands one of the largest audience engagement in social media, 2000% more than Twitter and 58% more than Facebook.

This network is image-heavy, therefore firms who are aesthetically appealing or can combine visual media into their ad campaigns will do well.

Its user population is strongly skewed towards the 18-29 age group, with a small preference towards minorities and females. Instagram is the best choice for your business if your target audience has these characteristics.

Pinterest Advertising

Pinterest, like Instagram, is a visual platform, but its audience is overwhelmingly female, with 81% of users being female. It also has 175 million monthly active users, indicating that it is a very popular platform.

The following are some of the reasons why Pinterest is regarded as a powerful e-commerce sales platform.

  • High user engagement
  • Pictures are based on the production of unique products.
  • Its users go out of their way to find and buy unique items.

Advertisers adore Pinterest’s highly focused audience and promote their brands using Pinterest ads. This is accomplished by finding and promoting high-performing pins based on engagement.

Snapchat Advertising

Snapchat has 301 million monthly active users, making it one of the competitive and viable advertising platforms. To understand its value, check out this, Snapchat reaches all 18-34year-olds on any given day.

With over 220 million users under the age of 25, it is overwhelmingly popular among young people, with almost 60% of its audience being female.

It is suggested that snap advertising be kept brief and sweet. The advertisements are full-screen, vertical in format, and appear after or in between other material.

Snapchat offers a variety of advertising opportunities. With one ad of four thumbnail photos and collection advertisements, you can present a series of products, each linked to its own URL.

You may also include a call-to-action button to encourage Snapchat users to swipe up and interact with your company.

Facebook Advertising

According to Facebook’s internal research, photo-only advertisements can generate unique traffic when compared to other ad types.

Its photo ads have a 90-character text and a 25-character headline, as well as a buy now call-to-action button.

Facebook Business Manager allows marketers to generate photo advertising or promote a post using an image from their Facebook page.

Conclusion

With so many alternatives, deciding which ad network or social media to use to market your brand can be difficult. The first step is to figure out which network your target audience uses the most.

The majority of people spend a significant amount of time on their mobile devices. As a result, you might want to use one that supports mobile devices to contact them.

Leave a Comment